Virtual Tours make you feel like you are right inside the home or business, walking around in it. It’s much easier to get a sense of the property and decide whether to see it in person. The immersive aspect is produced with a special 360° camera required for the task. Even the best 2D cameras used in a video walk-through lack this technology making them impossible for the viewer to immerse in the picture.
The main difference between a Virtual Tour and a video walk-through is that the Virtual Tour is interactive. It allows you to choose where to go and what to see in a property. Discover for yourself and be in control. When buyers have this freedom, they always select the virtual to video walk-throughs that are somewhat limiting.
Virtual Walk-Throughs offer Designers and Architects the possibility to stage a property, using 3D models, even before it is built.
Research shows that Estate Agents can sell a home that is still off-plan twice as fast when they have a virtual property tour to show.
The Agent or Designer can provide buyers with different looks to the same property. Empty properties can also be virtually staged in this way. This helps prospective buyers overcome their lack of imagination when viewing an unfurnished property.
A 360 Tour helps both marketers and estate agents with such virtual presentations.
A video experience is restrictive; it begins and ends when the camera operator says so. If a buyer wants to see the corner kitchen cupboard or the bathroom, they must wait for the cameraperson to take them there. The other alternative is to fast-forward the video to locate the kitchen or the bathroom. The buyers often lose attention when they are not in control.
A Virtual walk-through places control in the hands of the viewer, allowing them to explore the property at their own pace. The tours engage the viewer to explore the corners they choose.
Virtual Tours are interactive. Potential buyers can walk around each room as if they were actually there.
A 360 Tour of a typical apartment works out cheaper than having a professional photographer shoot and video the place. Of course one can take photos and videos themselves but the results don’t always turn out well. A virtual tour photographer can also add a Google business listing and link your property to Google Street View.
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